Cowen's first trains sold on the strength of his store window-displays, which so entranced spectators that they had to be reminded they could actually buy and own this exciting technology.
Rigorously detailed, Cowen's models formed a permanent link between the words "Lionel" and "train" for many American children and adults. More than one youngster, taken on a first train ride, has announced "Here comes the Lionel!"
Still a leader in the HO, O and O27 markets, Lionel models include Lionel-ville accessories that can create an entire environment in which trains can run. Over 100 years, and still running strong.
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